Regular SEO encompasses general strategies and practices designed to improve a website’s search engine ranking, regardless of the platform it’s built on. It involves optimizing content, technical elements, and backlinks to enhance visibility on search engines.

WordPress SEO, on the other hand, is tailored specifically for WordPress websites. As specialist WordPress SEO experts, we understand the unique aspects of the platform, including common issues such as speed-draining bloated code from poorly coded themes and poorly structured permalinks. These issues can hinder search engine visibility and user experience.

Our dedicated WordPress SEO service focuses on addressing these platform-specific challenges to ensure your WordPress site performs optimally and ranks effectively.

inbound20’s ‘On-Page SEO’ process equips your website with essential tools for achieving high visibility and successful ranking for your target keywords, key phrases, and locations.

This process includes integrating your target keywords and key phrases into page title tags and meta descriptions on your website’s backend. These tags are crucial for search engines as they help interpret the content of each page and index it accurately, ensuring it appears in relevant search results.

Additionally, we optimize these title tags and meta descriptions with precise wording and structure according to SEO best practices. We use tools like Google Keyword Planner to analyze monthly search volumes for specific keywords, enhancing our strategy and ensuring your content reaches the right audience.

Technical SEO involves optimising your website’s infrastructure to improve its search engine ranking. For WordPress websites, this includes various technical SEO elements such as site speed, mobile-friendliness, XML sitemaps, and structured data.

Addressing these factors enhances your site’s crawlability and indexability, ensuring search engines can easily access and understand your content. Optimising elements like robots.txt, HTTPS, and canonical tags can prevent duplicate content issues and improve overall SEO quality. Effective technical SEO lays the foundation for better visibility and performance, helping your site achieve higher rankings in search results.

There could be several reasons why your website isn’t ranking well for your chosen keywords, key phrases, or target location.

Off-site SEO or off-page SEO refers to all SEO activities that occur outside of your website. Although link building is the most critical off-page SEO technique, there are many more off-page SEO efforts to employ if you want to acquire a competitive edge. Brand mentions, social media, content marketing, citation building, and other SEO techniques all play a role in a thorough SEO strategy.

In essence, off-page SEO tactics refer to those that don’t require making modifications to your website or posting material on your site. These signals are helpful for both search engines and visitors in determining the authority of your site, trust as well as relevancy.

Google and other search engines prioritize businesses and organizations with consistent online information, especially NAP (Name – Address – Phone Number) details. Search engines look for this consistent digital information across critical websites with proper categorization and descriptions.

inbound20’s ‘Local SEO’ process involves claiming and optimizing (or creating and optimizing) your Google My Business profile. This listing includes essential details about your business, such as name, address, phone number, hours, and website.

We then leverage this verified and optimized listing to create additional listings with accurate NAP information on reputable aggregators and trusted websites.

The cost of SEO services for WordPress websites can vary widely depending on factors such as site size, existing content, customization needs, plugin integrations, keyword competition, content requirements, and current Google rankings.

At Brandal, we customize our WordPress SEO services to fit your budget while addressing your specific needs. Investing in SEO today will provide long-term benefits as your website becomes a powerful marketing tool for your business for years to come.

SEO clients often ask if the work stops once you rank number 1. Unfortunately, SEO is like going to the gym – you can’t make a few changes and expect long-term results. It’s a continuous challenge, but your website can achieve its ranking goals with consistent effort.

You’ll be competing with everyone else, striving for the top spot on Google, so remember: maintaining and surpassing those search engine rankings requires ongoing effort. Don’t let your hard work go to waste. By consistently improving your WordPress website with the help of WordPress SEO specialists, your SEO performance will enhance local search results.

To boost your website’s visibility, inbound20 recommends a continuous and holistic digital marketing approach, including:

• Regularly updating your website with fresh, relevant blog posts.
• Creating and maintaining social media profiles, and consistently posting across various platforms.
• Implementing email marketing with periodic newsletters or updates.
• Utilizing PPC (Pay-Per-Click) advertising through Google Ads.
• Encouraging clients to leave reviews on platforms like Google, Yelp, and Facebook.
• Gaining endorsements from other businesses you’ve worked with, and securing inbound links from their websites.

Among these strategies, consistently updating your website with blog posts is particularly crucial. Each new post triggers a crawl by search engine bots, which can enhance the value of your site for target keywords and phrases, thereby increasing its visibility over time.

Several factors could explain why your website isn’t appearing on Google for your chosen keywords, key phrases, or target location.

One common reason is the age of your website. New websites can take up to two weeks or more to start appearing in Google’s search results. Additionally, a website’s visibility can be influenced by its traffic levels and overall SEO optimization.

If your website has been live for more than two weeks and still isn’t showing up, you can try re-submitting your URL to Google by searching ‘Add my website to Google.’ However, re-submitting doesn’t guarantee that your site will be indexed immediately.

There could be several reasons why your website isn’t ranking well for your chosen keywords, key phrases, or target location.

First, ensure your website is properly structured with clear and concise content. Using a search-engine-friendly platform like WordPress, which inbound20 utilizes, helps ensure your website’s structure is optimized for search engines. Additionally, foundational on-page SEO tools must be implemented and functioning correctly.

Ranking well on Google and other search engines requires these essential elements.

It’s important to understand that achieving desired rankings typically takes time—often around 6-12 months. This timeline can vary based on the competitiveness of your industry and the effectiveness of a comprehensive and ongoing digital marketing strategy.