Facebook Ads vs Google Adwords

Facebook Ads vs Google Adwords

Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you.

Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages.

At first glance, they look pretty similar:

PPC advertising can be cheap if you know the tips and techniques for using it. With Google Adwords, you can have highly-targeted, low cost, high conversion campaigns.

You have the same opportunity with Facebook ads. For example, you can get 1,000 Facebook fans for your page only for $ 20, or you can build your list driving traffic from Facebook ads and increase revenue.

But there are key differences you need to know about. Let’s take a closer look at the two systems.

1) Two different targeting systems

On Facebook, you can choose the audience for your ads by using filters, which allow you to target your audience in three ways: by interests, demography, and geography. So your ads reach the right audience and will be seen only by users you have profiled.

Google Adwords, on the other hand, may trigger ads based on user preferences, but Google doesn’t know people like Facebook does. It can’t see what users “Like” or follow, nor can it see data from their personal profile. Relevant ads are triggered primarily by search terms. So when a term like “business courses” is typed into Google, you see ads related to… business courses.

On the Display Network, ads are shown on pages with related content. Google understands what the page is about and matches ads accordingly. As with Adwords, you have to bid on keywords, and you have no control over who is going to see your ad. Furthermore, as you can see in this example, the ad might not be an exact match to the website.

2) Facebook Ads vs. AdWords Ads

The Facebook ads creation process is different from AdWords. You target people’s interests rather than their search phrases. You’re targeting people based more on who they are than the information they’re looking for right now.

As you can see from this graph, Facebook tends to show ads based on a user’s likes, while Adwords focuses on keywords. The demographic data on users may also be more complete, so targetting can be easier on Facebook.

But the thing that stands out most is the average cost: Facebook ads, on average, are a third of the cost of Google Adwords

3) Brand Building

While both advertising platforms offer the ability for companies to build brand equity, they do it in completely different ways.

With AdWords, a click takes you to a company’s landing page, where branding, design and sales copy send a strong signal to the user. If there are tons of ads and hyped headlines, they may question the trustworthiness of the company and immediately click off the site. Google takes note of this and may lower the rank of the website if too many people bounce quickly.

With Facebook ads, users see the ads on a regular basis. So, over the course of several interactions, they get to see what that brand is about before deciding to click through to their website or Facebook page. This builds a level of comfort and relieves some of the pressure for landing pages and websites to immediately perform.

4) Demographic and Keyword Targeting

Google AdWords and other services allow for demographic and keyword targeting. But with Facebook, you can target keywords and demographic locations with far more precision.

How? User profiles include their location. When you use geo-targeting, your ads only appear to people whose profiles contain your targeted location and/or location.


Google Adwords works best when someone is in research mode. When a person searches for a keyword on Google, the top results will be advertisements related to the person’s search. So you only reach searchers.

However, Facebook Ads are about making people talk about your business. It focuses on word-of-mouth marketing. Facebook Ads can not only help you sell, but they can also help you build an interactive relationship with your customer.

The Ultimate Social Media Image Size Guide

The Ultimate Social Media Image Size Guide

As a business owner, it’s important that the image of your company is absolutely stellar. This, of course, means having a superb website but also a strong presence on social media networks. Whichever platforms you decide to use, it’s imperative to look the part. Think about when you go on a date. You dress to impress, right? Well, it’s no different for the visuals you use on your social media accounts.

Have you taken what you thought was to be the best Instagram photo ever, only to find most of it cut off when you post it? Well, if you knew the correct sizes needed, then your photo masterpiece would actually be seen the way you intended it. The ‘Gram isn’t the only social network to have specific dimensions for photos you post or update your profile with. So, in order for your business to look its best at all times, we’ve compiled a list of all the social media image sizes to ensure your images look spectacular on any platform:

Facebook image sizes

Even the largest social media network has some very specific requirements – especially when it comes to image sizes. When someone is looking to find out more about your business, there’s a very good chance that they will try to find you on Facebook, so you best have your profile properly setup. Other than the obvious (your profile picture and cover photo) there are a couple of more sizes to take into account. Specific images to be on the lookout for are groups and events, as they have their own specific dimensions. Of course, the photo itself is yours for the choosing, so make sure it’s alluring.

Profile photo: minimum of 180 x 180 px
Cover photo: 820 x 310
Link post: 1,200 x 628
Photo: 1,200 x 628
Group cover photo: 1,640 x 859
Event cover photo: 1,920 x 1,080

Twitter image sizes

Even with the expansion of characters to 280, Twitter still heavily relies on visuals. Images are still much more attention getting than a sentence and a fistful of hashtags can ever be. Punch up your tweets with a photo, whether it’s from a link you’ve shared or a simple photo post. With Twitter, every character and pixel counts so make sure you’re using the correct formats. Here are the dimensions to optimize your tweets:

Profile Photo: 400 x 400 px
Header Photo: 1500 x 500
Stream Photo: 440 x 220

Instagram image sizes

Ah, the rising star of social media networks. The possibilities of Instagram to enhance your business are endless so you’ll want to make sure you’ve got the image-centric platform covered. It’s about as cut and dry as you can get with Instagram. The social network offers up three sizes to share photos and videos.

Profile Photo: 110 x 110 px
Square: 1,080 x 1,080
Vertical: 1,080 x 1,350
Landscape: 1,080 x 566

YouTube image sizes

Yes, YouTube is obviously a platform dedicated to video and not photos, but it doesn’t mean you shouldn’t pay attention to the ones available to you. Your channel icon, video thumbnails and channel photo require specific dimensions, so make sure you get them right. With only a handful of photos you need to worry about on this platform, you have no excuse for poor quality pics. If you haven’t ventured into the world of YouTube just yet, you may want to check out our guide to creating a YouTube channel for your business.

Channel profile photo: 800 x 800 px
Cover Photo: 2,560 x 1,440
Video Thumbnail: minimum 1280 x 720

LinkedIn image sizes

The “professional” social network is all about putting your best foot forward. Depending on your type of account, personal or business, the photo dimensions are slightly different. For a business, your profile picture becomes your logo and it appears next to your posts. You also have a photo for the banner of your page and the preview that accompanies a link when you publish an article. For all things related to your profile, have look at our nifty guide to becoming a LinkedIn star. There are a couple of photo restrictions: profile photos cannot exceed 10MB and can only be in JPG, PNG, or GIF formats.

Personal profile photo: 400 x 400 px
Personal background 1,584 x 396
Business background: 1,536 x 768
Standard business logo: 400 x 400
Business banner: 646 x 220

Pinterest image sizes

Pinterest would truly be nothing without visuals, so it’s unsurprising that you will find very specific dimensions to various photos throughout this social network. From small to large to thumbnails to profile photos, check out the images sizes below. Note that while the width of a pin is set, the height is not.

Profile photo: 165 x 165
Pin on page: 236 width
Pin on board: 236 width
Large thumbnail: 222 x 150
Small thumbnail: 55×55

Google+ image sizes

If you don’t use Google+ for your personal or business accounts, just know you could be missing out on search engine exposure for the latter. For that very reason, we suggest to have your profile set up properly in the most basic of ways, including the proper photo dimensions as set below. Note that some dimensions are shown as the size the image will display as.

Profile photo: 250 x 250 px
Cover Image: 1,080 x 608
Image: 497 x 373
Shared link: 150 x 150
Video: 497 x 279