How will voice search directly impact the way businesses operate?
At this point, it goes without saying that voice search will demand businesses to change their SEO strategy, while also presenting them with several opportunities to expand their business’ marketing. These are some of the major things that will occur in the near future owing to the rise in voice searches:
● Partnership opportunities: Walmart is already partnering with Google to enable voice-based shopping. More opportunities such as this for letting businesses allow transactions and sales from customers to take place using voice only might pop up in the next few years.
● Focus on digital marketing spends: Businesses that want to leverage voice search to improve their online marketing will end up spending more on digital marketing and reworking their SEO for voice search soon.
● FAQ Strategy: Since voice searches greatly involve questions, there is bound to be an increase in search queries that start with ‘who’, ‘what’, ‘when’, ‘where’, and ‘why’. To tackle this, businesses will shift to a strategy that involves them adding a lot of FAQs to their resources/websites to let users get the right answers concerning the business.
What should businesses do to prepare for the voice search revolution?
Different smart devices use different sources to get their business and listings data. Google Home, it goes without saying, uses Google My Business for its listings, Apple Watch and Siri use Apple’s MapConnect, and while it is still not clear where Alexa pulls its data from, it is widely agreed that it is from either the repositories mentioned above, or from one of the four major data aggregators.
Consumers are not going to stop checking out business location alone, either. They’re going to want data about your business hours, how expensive it is, and what the reviews of the business are like.
If businesses want to stay ahead of the curve and optimize for the voice search revolution, they will undoubtedly have to do these things:
● Get listed on all major platforms online. If you feel like it’s going to be difficult to manually list your business with rich data on every single platform, then you can use a listings management tool like Synup to get the job done.
● Maintain a good online reputation. You can work on improving your online star ratings by using a review generation wizard as well.
● Work on your business website’s local schema and build content to improve your chances of getting on position zero of Google
● Get your website’s local SEO done right in order to improve your chances of ranking higher on local searches
● See how your business is showing up on voice searches by using a voice readiness test tool. This will help you gauge how customers will find about your business on voice searches, and spot incorrect/missing data on your business listings
This is pretty much all that you need to do in order to make sure you are ready for voice searches. In the coming years, we are bound to see several changes in the voice search realm, ones that concern smart assistants like Siri, Cortana, and Alexa, as well as chatbots for businesses and third-party apps that can change the game for businesses.
Make sure that you keep yourself in the loop with rising voice search trends and changes in local SEO to keep your business optimized for consumer discovery and e-commerce transactions.